About Us
GUTR started with a simple goal to remove distractions. We believe clear vision leads to better focus, stronger performance, and more confidence in everything you do.
Inspired by Necessity
Speeding down a challenging mountain bike trail demands complete focus.
Distractions like sweat in your eyes or fogged glasses aren’t just annoying—they’re dangerous.
Searching for Solutions
In search of a more effective way to manage sweat, we tested every type of sweatband, high-tech headband, and bandana.
They all eventually saturate and fail. It was clear that fabric was not the way to go.
The Ultimate Sweatband™
We created a simple and incredibly effective solution that captures sweat and directs it away from your eyes, keeping your vision clear.
And because it’s not fabric, it never saturates. It works all day and never quits.
We create new ways to improve products where sweat-related distractions are a problem.
It’s our sweat equity.
The Team
Erick Flatt
CEO / Founder / Inventor
A business consultant, avid adventure-racer, and snowboarder, Erick was frustrated by distracting, painful sweat in his eyes and glasses during races. His determination and ingenuity drove him to create the GUTR performance sweatband. His determination is relentless.
Kevin Flatt
VP Design
A designer, dedicated tennis and golf player, Kevin created a strong brand to express his cousin's innovative, performance product. With a strong belief in innovation and collaboration, he’s working to expand the product offering and develop new opportunities for the integrated technology.
Contact Us
We’d love to hear from you. We’re always looking for new opportunities with potential new customers to work on custom innovations or product collaborations.